One of my students came to me with a question I think a lot of you are sitting with.
They want to make commentary content. Real opinions under their real name. Maybe short form videos, maybe a Substack, maybe pitching some freelance pieces. But they are worried specifically about commercial voiceover. Not that the content would offend anyone. That some brands and higher-ups in production just do not want to work with anyone who reads as too political online, regardless of what the politics are.
That is a very smart distinction. And I want to unpack it honestly.
A creative director is not watching a car commercial and thinking, who is that, let me go look at their TikTok. The odds that someone hears your read, Googles you, finds a heated video from last year, and pulls the job from you is pretty low. That argument is correct.
But that is not really where the risk lives.
The risk is reputational and relationa...
Many actors believe that if they can just become what people want, they will finally book.
And what happens is that shape-shifting becomes exhaustion. Full-on exhaustion. Actors walking into auditions disconnected from themselves, trying to perform what they think the casting director wants instead of just being truthful in the moment.
As a casting director, I can read it so quickly.
I was maybe 17 or 18 years old. My manager told me I was not going to get a callback for a big project. And I said to her, but I did not get to show them who I really was. And she looked at me and said, well, whose fault is that?
I still shudder at that. What a lesson. Why did I not allow myself to be who I really was in that room? Because I was trying to figure out what the casting director wanted for that project. And that sure did not work.
The whole thing is that authenticity can be terrifying because you cannot control the outcome. Shape-shifting feels safer because you th...
How to Actually Use LinkedIn to Grow Your Voiceover Business
I know. I can already hear you groaning. Mandy, I am an actor, not a business person in a blazer who posts about synergy.
I get it. But here is what I need you to understand before we go any further.
LinkedIn is not a social media platform. It is a business tool. And that distinction matters more than almost anything else I am going to say today.
Instagram is for your personality. TikTok is for your content. LinkedIn is for your clients.
If your profile is not optimized, nothing else I am going to say really matters. Your profile is the first thing a potential client sees when you reach out. It needs to say immediately and clearly, I am a professional, I know what I am doing, and you should hire me.
Your photo needs to be a real professional-looking headshot. Not AI, not a car selfie, not an avatar. We are battling bots left and right and you need to prove who you are. A selfie in your booth ...
Why Fear Gets Louder Right Before Growth
Fear often gets louder right before growth.
And sometimes it is not just loud. Sometimes it is a full-on horror movie. Because when I am on the verge of change, there is a part of me that gets angry about it. No, no, no. We like to keep it how it is, thank you very much.
But actors mistake fear for failure when sometimes it means they are actually getting closer.
I call it the blowback. When I start to really go out there and do what I want to do, sometimes I get a blowback. The old stuff starts crashing back in. And the best thing I can do is stay prepared for that, because when I am taking really good actions that is often exactly when it happens.
I need to stay steady in what I know to be true.
This is going to sound a little crazy but I find it to be true. My brain is wired for familiar suffering. The nervous system prefers what feels familiar, even if that familiar ...
The Number Nobody Tells You About Voiceover Marketing
I need to have a real conversation with you. Not a comfortable one. Not a motivational poster kind of conversation.
A lot of you are working really hard and wondering why it is not translating into bookings. You are auditioning, posting, emailing, doing the things, and it feels like nothing is moving. And instead of looking at the actual math and data of this business, you are starting to wonder if maybe you are just not good enough.
You are good enough. That is not the problem. The problem is the number.
Industry veterans who have been in this business for decades are now saying that the old standard of 20 marketing touches a day is dead. That number used to be considered ambitious. A serious effort. The bar is now 100.
100 touches a day between auditions and direct marketing outreach if you want to compete at a serious level in today's market.
I know how that sounds. But I would rather you hear it from...
Feel the Fear and Audition Anyway
Working actors are not fearless actors.
They have just learned how to move when they are afraid.
This morning I woke up with what I can only describe as generalized anxiety. And I knew I could take a shower and stew in my own anxiety juices for a while, or I could just do something. So I attacked the email inbox. About 20 minutes later I was like, woo, I am ready, I am going. The anxiety was gone and I was zip-zopping through my day.
That is the whole thing. It is not about feeling confident first. Confidence usually comes after the action.
Fear can mean growth. Visibility. Vulnerability. Possibility. I have come to look at fear as an indication of what still needs to be worked on in me.
For actors this shows up in a few ways. Avoiding self-tapes because perfectionism feels safer. And what do I always say about perfectionism? Perfectionism leads to procrastination leads to paralysis. Waiting to be fully ready befor...
Nobody in this industry ever says this out loud. So I am going to.
Greed is making you a terrible actor.
Not greed in the cartoon villain sense. I am not talking about people twirling their mustaches trying to steal jobs. I am talking about the low-grade background hum of financial anxiety and ambition that most of us are walking around with every single day. The constant calculation. The booking pressure. The way you think about auditions as transactions.
That energy is getting into your work.
When you need to book, you perform differently. Not better. Differently. In a way that casting directors, clients, and agents can feel even if they cannot name it.
There is a quality that shows up in an audition when the actor is trying to win instead of trying to serve the copy, tell the story. You can hear when someone is pushing for the job instead of just doing the job. And that reaching makes complete sense. Bills are real. The pressure to ...
I want to start this episode with someone I lost recently.
A dear colleague of mine, Riff Hutton, passed away a couple of weeks ago from a brain tumor. I am opening with him because I just used something he taught me. I came into my booth and my preamp was not working. And there was a part of me that just wanted to say forget it, record on the laptop mic, move on.
And then Riff's voice came to me. Be curious.
So instead of pushing through I got calm. I started looking at why. Turned out the power cord into my preamp has a lock position and it had gotten unlocked. A simple thing. But the old me would have forced it and missed the lesson entirely.
Riff Hutton, if you are out there listening on some plane, thank you for teaching me to be curious.
Today's episode is about attracting rather than forcing. And you are talking to a reformed forcer here.
The times I have pushed hardest are the times I have created the least flow. There is an energy to forcing that ...
A student of mine forwarded me an email she got from a voiceover guru. One of those here is the truth nobody tells you posts. And after reading it, she asked me, very sincerely, if she was a terrible voice actor.
I cannot tell you the range of emotions I felt. From heartbreak to anger. Because she is not. She has been working at this for five years. She is talented. She has done a lot of things right. And one post made her question all of it.
That is the damage incomplete information does. And today I want to talk about why.
The post was about booking ratios. It said working voiceover actors book roughly one out of every 50 auditions. Beginners are closer to one in 400. The framing was motivational. Stay the course. You are on schedule. If you quit at audition 40 you quit ten auditions before the math even gets interesting.
And look, the numbers are not made up. Booking ratios are real. Tracking your auditions matters. Those things are true.
But the post als...
Energy Vampires in the Acting Industry
Not everyone around you wants you to be emotionally healthy.
That is not paranoia. That is a pattern worth recognizing. Because some people feed off insecurity, confusion, desperation, and approval seeking. And as artists, as actors especially, we are emotionally open. We are sensitive. That sensitivity is gorgeous for art. But it is dangerous without discernment.
How do you feel around the people in your life? Around the people in this industry? Is your confidence being destabilized? Are you ignoring red flags because an opportunity feels important?
I experienced teachers in my own training who made me feel emotionally dependent on them. If I did a good scene, they liked me. If I did not, they did not. That is not teaching. That is manipulation. And then there is the breadcrumb thing, leading you along, creating confusion, keeping you uncertain so you keep coming back.
Also worth watching out for: actors who consta...