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The Acting Business Boot Camp Podcast

Episode 107: Social Media for Actors - The 5 Things you Absolutely Need to Know with Heidi Dean

business tips Dec 30, 2020

 

About Heidi:

Heidi Dean is the industry’s top social media expert for actors. She’s a social media writer for Backstage Magazine and a frequent speaker at film festivals, conferences, SAG-AFTRA foundation panels, podcasts and the creator of Marketing4actors.com. Heidi was a proud member of SAG-AFTRA & AEA and a working professional actor for over 20 years. Now she combines her years of industry experience with cutting edge social media strategy to help actors and content creators open more doors for their careers. Her clients include Emmy Award-winners, Broadway stars, recording artists, directors, producers, and filmmakers. Heidi turns social media rookies into rockstars!

Social Media can be an AMAZING TOOL.

  • Build Relationships
  • Research
  • A Virtual Stage for you to Perform

First thing actors need to know on social media?-- People are looking you up!

Social Media Profiles are a direct reflection of you and show you’re a team player.

5 Things You Absolutely Need to Know:

    ...
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Episode 104: What to Get Your Reps for the Holidays & The Crucial Follow up List

business tips Dec 09, 2020

 

What to Get Your Reps for the Holidays

1- Post-Covid: Movie Tickets— Research a theater near their office/ home

2- Gift Certificate— Research what do they actually like (ie: Starbucks vs. Dunkin)

3- Charity— Ask which charity they support

4- Food Bank— Possibly to one in their hometown


The Crucial Follow Up List

Go through you contacts

Type up writers/ directors/ producers/ agents/ managers/ CD’s

The Benefits of Postcards

  • Holds
  • Avails
  • Callbacks
  • Bookings

Separate commercial/ print list from theatrical list

Forward moving energy, put all your resources towards what will move you forward.

No E-Cards

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Episode 101: The 6 Business Tools Every Actor Must Have

business tips Nov 18, 2020

 

Remember “How you do one thing is how you do all things”

The Six Business Tools Every Actor Must Have:

1 - Resume

  1. simple
  2. easy to read
  3. quality is more important that quantity
  4. list by credible credits, not by date done
  5. the importance of CREDIBILITY!

2 - Pictures

  1. embrace your age and “you-ness”- “I am what I am”
  2. don’t try and be something that you are not
  3. watch TV and find yourself - be what you see on TV, but be yourself!

3 - Cover Letters and Emails

  1. Mailings DO WORK! But they MUST to be done in the Language of the Agent and the Casting Director or they just don’t work
  2. Helpful to study with teachers that the industry recognizes as the Best.
  3. Keep all communications brief!
  4. Cap & Bold anything credible!

4 - Follow up List

  1. Always mark down and keep an updated list of every Agent/Casting Director/Writer/Producer, etc you have met face to face on a Zoom call. Have their updated contact info and let them know when you have booked a job, gotten a call back, ...
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