Episode 320: Specificity

Podcast Episode Summary

🚀 Big News! Mandy Fisher, VO expert extraordinaire, is now officially joining me as a co-host on the Acting Business Bootcamp Podcast! 🎉

For Mandy’s first episode as co-host, we’re diving into a game-changing concept: specificity.

💡 Why is specificity so powerful? Because when you’re clear about who you are, what you offer, and who you’re reaching out to, you’ll:
✔️ Cut through the noise and reach the right people
✔️ Build trust with casting directors, agents, and clients
✔️ Strengthen your branding, marketing, and outreach
✔️ Increase your chances of booking work

In this episode, we cover:

✅ Why vague messaging gets ignored (and how to avoid it)
✅ How to be specific in your emails, website, and portfolio
✅ The role of specificity in social media, branding, and direct marketing
✅ Actionable homework to refine your approach right now

👉 Grab a notebook, take a deep breath, and let’s dive in!

🎯 Why Specificity is a Game Changer for Actors & Creatives

In today’s oversaturated entertainment industry, everyone is vying for attention—especially agents, casting directors, and direct marketing clients.

🔹 Generic emails and vague messaging get ignored.
🔹 Specific, tailored outreach builds trust and gets results.

💡 Think about your own inbox. How often do you skim, delete, or ignore messages that don’t immediately grab your attention?

Casting directors, agents, and clients do the same thing—so your messaging must be clear, concise, and directly relevant.

📌 How Specificity Builds Trust & Gets You Noticed

✔️ Specificity shows confidence.
✔️ It makes you an expert in your niche.
✔️ It ensures that your message actually resonates.

🎯 Example:
❌ "I’d love to work with you on this project." (Too vague!)
✅ "I saw your new product launch for [Brand X]. Have you considered using voiceover for your ad campaign? I specialize in conversational commercial reads that connect with Gen Z audiences—let’s chat!"

🔹 Why does this work? It’s:
✔️ Personalized (mentions their brand & project)
✔️ Solution-oriented (explains exactly how you can help)
✔️ More likely to grab their attention

📢 Branding & Specificity: Are You Speaking to the Right People?

Your website, social media, and portfolio should clearly communicate:
✔️ Who you are
✔️ What you do
✔️ Who your ideal clients are

🚀 Ask yourself:
❓ Is my website clear or is it generic?
❓ Do my demos & samples showcase a strong niche or just a general mix?
❓ Do my emails & social media posts speak directly to my target audience?

💡 Actors & Voiceover Artists: Your demos should be specific to the work you want (e.g., commercial, animation, corporate narration, etc.), not just a general mishmash.

🔑 The Power of Specificity in Social Media & Content

🚫 Avoid generic captions like:
❌ “Another day in the studio!”
❌ “Wish I could share, but NDA!”

🎯 Instead, try:
✅ “Excited to record a new e-learning project today—did you know this industry is projected to grow by 12% this year?”
✅ “Just wrapped an ad campaign for a major fitness brand! Can’t wait to share once it goes live!”

🔹 Why does this work?
✔️ It adds value or shares insight
✔️ It tells a story instead of just “posting to post”
✔️ It positions you as an expert

💡 Lesson: Every piece of content should have a purpose and serve your audience.

🎯 Specificity in Your Actions: How to Get More Clients

Your direct marketing, agent outreach, and networking should be just as specific as your branding.

🚫 Avoid vague introductions like:
❌ “I’ve heard great things about your agency.”

🎯 Instead, say:
✅ “I recently spoke to [Actor X] on your roster, and they mentioned how well you book interactive work. I’d love to chat about how my background in video games & motion capture could be a great fit for your team.”

🔹 Why does this work?
✔️ Shows you’ve done your research
✔️ Clearly states why you’re a good fit
✔️ Makes it easier for them to say yes

💡 Pro Tip: If you have unique skills (e.g., speaks Japanese, trained in opera, extensive improv experience)—make sure people know!

🎯 The Power of Specific Goals

🚫 Avoid vague goals like:
❌ “I want to get more clients this year.”

🎯 Instead, set clear goals like:
✅ “I want to land five new direct marketing clients in the e-learning industry by June.”

💡 Why does this work?
✔️ It’s measurable
✔️ It gives you direction
✔️ It’s easier to take action on

🚀 Takeaway: Specificity leads to clarity → clarity leads to action → action leads to results.

📌 Your Homework: Get Specific Today

✅ 1. Audit Your Website & Portfolio
Take 10 minutes to review your website:
✔️ Does it clearly communicate who you are & what you do?
✔️ Does it use industry-relevant language?
✔️ Can you tweak one thing this week to improve it?

✅ 2. Send a Tailored Email
Pick one agent, casting director, or direct marketing client and send a specific pitch.
✔️ Mention something unique about them
✔️ Clearly explain how you add value

💡 Need help? Email me at [email protected]

✅ 3. Set One Super-Specific Goal for January
Write it down. Outline the first action step.

🚀 Remember: The more specific you get, the easier it is to take action.

💌 Let’s Connect!

📩 Email me: [email protected]
🎤 Find me on TikTok: @AstoriaRedhead
🔥 Join my Acting Business Boot Camp & Voiceover Discord

💡 Final Thought: Vague efforts lead to vague results. Get specific, take action, and watch your career transform. 🎭✨