Tuesday

October 20

7:30 pm - 9:30 pm EST

Retail advertising gets a seasonal makeover every October and brands need voices that can deliver spooky fun without losing the commercial energy that sells product. This class covers the specific register of Halloween retail spots — playful menace, comedic horror, and the warm-but-creepy tone that makes consumers reach for the candy corn. You will work copy across the range from family-friendly Halloween retail to adult-skewing seasonal campaigns.